A brief shaped by your setting

Fashion retail & boutiques

Bring the garment, rail and display environment into the same conversation. The right questions cover shoulder shape, fabric contact, handling and a consistent presentation across the range.

Discuss your project

Illustrative hanger concept for fashion retail & boutiques — HOMEFIRA design direction · Illustrative concept

Compare concepts with representative garments and your actual rail.

01 / Planning questions

Start with the garments on the rail

A tailoring display and a lightweight dress rail ask different questions of a hanger. Record garment sizes and construction details rather than choosing solely from a photograph.

Representative jackets, shirts and dresses
Shoulder width, straps and fabric sensitivity
Preferred bar or clip arrangement

02 / Planning questions

Check the display as a complete system

Review the hanger within the shop environment, including rail clearance and the spacing between garments. Use a physical sample to check handling and the visual balance of a full rail.

Rail dimensions and available clearance
Finish direction and visible logo position
How staff will hang, move and present garments

03 / Planning questions

Keep the rollout brief consistent

Store formats and product assortments can vary. List the variations you need and identify which details should remain consistent before discussing the order.

Store or department assortment
Packaging and store labeling requests
Sample approval and replacement requirements

For your purchasing team

Prepare a display brief

Choose the garments and rail setting the sample needs to demonstrate.

Start this project brief

Garment categories, adult/child sizing and sensitive fabrics
Rail dimensions, hanger clearance and display spacing
Brand placement and staff handling requirements
Assortment by store or department
Representative garments for sample review

Before you request a quotation

One brief. A shared starting point.

Send your garment references, requested quantity, destination and any sketches or artwork. Final materials, dimensions, availability and commercial terms are confirmed for your project.

What should we send for a retail display project?

Share garment references, rail measurements, the intended assortment and photographs of the display direction. Use these to agree what the sample must demonstrate before ordering.

Start with the garment.

A considered beginning

Let’s shape your
next collection.

A clear brief is the first step toward a product that feels like your brand.

Start a Project